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Hefring Marine IMAS
AI-driven vessel operations

Deploying AI, sensor data and edge computing to empower vessel operators and fleet managers to make informed, data-driven decisions in real time to enhance crew safety, fuel efficiency and vessel sustainability.

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370,000+

Nautical miles

32,000+

Trips

32,000+

Duration in hours

Trusted by the toughest marine professionals

The IMAS system has already contributed significantly to reducing our operating costs through its data-driven insights and intelligent guidance, which have optimized vessel performance and management. As we continue to implement the IMAS system, we foresee even greater savings potential, particularly in the realm of fuel efficiency, further enhancing our commitment to providing an eco-friendly, cost-effective, and unforgettable experience for our guests.

Reynar Ottosson

Captain and former CEO at Whale Safari

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We were covering nautical miles at high speed and low impacts by navigating through an unknown coastline of western Norway. It felt like a relaxed day at the office even when travelling at 50 knots.

Vladimir Sovilj

Sr. Engineer at Viking Life-Saving Equipment A/S

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Empowering Maritime Safety and Efficiency

Explore the benefits and statistics and unlock your fleets full potential

25%

Fuel consumption and CO2 savings

70%

Reduction in wave slamming impacts

20%

Insurance premium savings

Reduce fuel consumption

Lower carbon footprint

Increase vessel lifespan

Protect people and equipment

Train inexperienced operators

Monitor vessel condition

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About Hefring Marine

Hefring Marine is an Icelandic maritime technology company that aims to lead the market in utilizing, centralizing and generating vessel operating insights, deploying data-driven solutions for guidance and oversight to enhance the safety, efficiency, and sustainability of professional and private vessels.

We are a dynamic team of developers, company builders, mariners and former boat builders. Our story started in 2018 when we realized through scientific research into vessel hull motions that operating data could be utilized to provide operators with insights into passenger safety risks in different seating positions onboard high speed vessels. Through continuous development and user feedback, a solution emerged that could help both operators and fleet managers make better and more informed decisions in real time. That solution became known as IMAS.       

In Norse mythology, the sea giant Ægir and the sea goddess Rán had nine daughters, each representing a type of wave. These deities symbolize the Norse people's essential bond with the sea. Modern seafarers use sea state scales, much like the Norse who wove tales of these sisters. Some daughters' names persist in modern Icelandic as wave terms. One daughter, embodied the 'rising wave,' representing the sea's dynamic power and guiding the destiny of safe passage for Norse explorers. Her name was HEFRING.

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