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Hefring Marine IMAS™: AI-Driven Vessel Operations and Intelligent Marine Guidance

Hefring Marine's Intelligent Marine Guidance System (IMAS™) leverages cutting-edge AI, sensor data, and edge computing to empower vessel operators and fleet managers. With real-time, data-driven insights, IMAS™ enhances vessel safety, optimizes fuel efficiency, and promotes sustainable operations. Make informed decisions on the water, ensuring the well-being of your crew and reducing environmental impact.

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Empowering Maritime Safety and Efficiency

Explore the benefits and dive into the real-world statistics that set Hefring Marine apart.

25%

Fuel consumption and CO2 savings

70%

Reduction in wave slamming impacts

20%

Insurance premium savings

Discover the Future of AI-Driven Vessel Safety With over 370,000 nautical miles covered, 32,000 trips completed, and more than 32,000 hours of operation, Hefring Marine’s AI-powered solutions are transforming marine operations. Unlock your fleet's full potential with intelligent guidance and maximize efficiency and safety.

450,000+

Nautical miles

30,000+

Trips

40,000+

Duration in hours

Trusted by the toughest marine professionals

The IMAS system has already contributed significantly to reducing our operating costs through its data-driven insights and intelligent guidance, which have optimized vessel performance and management. As we continue to implement the IMAS system, we foresee even greater savings potential, particularly in the realm of fuel efficiency, further enhancing our commitment to providing an eco-friendly, cost-effective, and unforgettable experience for our guests.

Reynar Ottosson

Captain and former CEO at Whale Safari

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We were covering nautical miles at high speed and low impacts by navigating through an unknown coastline of western Norway. It felt like a relaxed day at the office even when travelling at 50 knots.

Vladimir Sovilj

Sr. Engineer at Viking Life-Saving Equipment A/S

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Reduce fuel consumption

Lower carbon footprint

Increase vessel lifespan

Protect people and equipment

Train inexperienced operators

Monitor vessel condition

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About Hefring Marine

Hefring Marine is an Icelandic maritime technology leader, and is at the forefront of intelligent marine guidance. Founded in 2018, our mission is to deliver AI-driven solutions for vessel safety and performance. By centralizing vessel data and offering real-time insights, we enable safer, more efficient, and sustainable operations for both professional and private vessels.     

Our experienced team includes developers, mariners, and former boat builders, all driven by a passion for maritime innovation. Hefring Marine’s journey began with a scientific exploration into vessel hull motions, which revealed that data could improve passenger safety by identifying risks based on seating positions aboard high-speed vessels. From this research, our Intelligent Marine Assistance System (IMAS™) was born—a solution designed to provide operators and fleet managers with real-time guidance for safer, smarter vessel operations.

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A name with a deep legacy inspired by Norse mythology, Hefring Marine takes its name from the sea goddess Ægir's daughter, Hefring, who symbolized the rising wave and guided the safe passage of ancient seafarers. Today, we carry that legacy forward, harnessing the power of AI to navigate the modern maritime world safely and efficiently.

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